Macbeth: Macbeth, Act V, Scene 3, line 2263
Free Wings for a Year
Old news for some of you, I know, but I feel the need to write my story and voice my complaint.
I spent last Wednesday afternoon, from 3:30 pm until almost 7:30 pm, in line outside Hudsons Tap House waiting to be one of the first 200 people into the restaurant at 6:30 pm, thereby winning a weekly order of chicken wings for the next year. I was about 50th in line and handily won my 52 free orders of chicken wings.
While standing in line for several hours with a number of strangers, we got to talking. And I’ve since had similar conversations with numerous people, partly to justify the silliness of standing in line, in the cold, for hours, for wings. We generally figured that the promotion was a very small outlay of cash (the event was advertised as a $100,000 wing giveaway) for extra staff and advertising and stood to make it’s money back within a very short timeframe.
Obviously, an order of chicken wings doesn’t actually cost the company $11.50. And I’m probably going to order a couple of beers, which don’t actually cost $6.75. And I’ll probably bring friends, few of whom will be getting anything free. Add to that the free advertising to the commuters who passed a line of 200 people outside a new restaurant, generating significant buzz.
All in all, a good deal. And a good deal for me—almost $600 in free wings. My complaint is: Why don’t more places do this? It’s not like the contest actually cost $100,000. Even so, it’s spread out over the year, barely $10,000 in lost chicken wing revenue per month. I’ve known at least one other restaurant/bar to open within the last few months with absolutely no fanfare. Why? Don’t the owners want people to know? Don’t they want new customers? Do they hope for word-of-mouth advertising? How do you generate word-of-mouth advertising if you just hope people show up?
Update: The wings that I had were good, but a little inconsistent, which I wrote off to inexperienced staff. I had the Sweet Chili wings; they were good, sweet and not too spicy. My friend had Forty Creek Whiskey BBQ and said they were really good. I then ordered the Not Really Hot, which turned out to be very hot, hotter than I expected, and hotter than I would have imagined Not Really Hot and Hot should be. Hopefully, just a cook who went a little over on the sauce.
As with the others, I would post the play details, but there’s, like, 35 instances of the word or variations. It seems Billy had a fondness for the term.
I read this article the other day and I’m intrigued by it’s premise.
If you begin your day checking the news, checking your email, and checking your notifications, you’ve launched yourself into a day of grazing a mindless consumption.
I’m not completely convinced that’s true, but it merits consideration. When I wake up, I listen to a little news, some music, read through some Twitter updates, and then read some news online. Then I have a shower and eat breakfast. Then I go to work, where I read more online news, tweets, and emails. Consumption.
Today, when I got to work, I tried to go straight to my typing exercises and writing this post, but I got a little sidetracked with emails, news, and Facebook. I don’t think it’s unrealistic to be a producer and get your own things done before moving on to consume other people’s stuff, but I think it’ll take a while for me to discard some of those habits.
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(February 27, 2012 - Toronto, ON) – After a 5-year whirlwind of tours through 11 countries, shared stages with some of contemporary music’s great talents, and a personal life that has held its share of highs and lows, Taiwanese-Canadian emcee/producer/turntablist LEO37 has finally emerged with his brand new EP, FANFARE. Produced entirely by Toronto-based multi-instrumentalist, John Poon, this record, though brief, demonstrates a LEO37 who, lyrically, has never sounded more comfortable or confident. Marrying poignant, vivid lyrics and a highly stylized sense of cadence with a sonic mélange of analog and digital textures, this duo, during a time when everything has been done before has somehow created something altogether fresh.
Intentionally featuring a limited cast of guests (Lillian Chan/Vocals – You & The Nite and Tim Shia/Drums – Fire Dance, Footwork & Fanfare) and album art from award-winning animator/illustrator, Howie Shia, FANFARE is available now!
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2012年2月27日-多倫多
五年的時間，以旋風式的旅遊了11個國家，
與一群富有天份的當代音樂玩家一起演出，
並時常與他人分享自己的生活。
台裔加拿大饒舌歌手/製作人/唱盤演奏家 LEO37
剛發表了他全新的EP，整張製作來自多倫多的樂手John Poon，而且在極短暫的時間內完成，整張專輯表現出LEO37的狂熱，以及擁有從未聽見的自信與豐富情感，傷感中帶有高度格調與生動節奏的抒情詩韻，混合了類比與數位的構成，當這兩種組合交融之前，卻奇蹟似地創造出完全新穎的作品。
專輯陣容並找來Lillian Chan/歌手 “You & The Nite”
跟Tim Shia/鼓手”Fire Dance, Footwork & Fanfare”
以及專輯藝術設計來自卡通插圖設計獎得主Howie Shia等人跨刀。FANFARE現正發行中，免費下載請到DOWNLOAD NOW!
